Conduct Research> informs your strategy
Clarifying Strategy> look at other brands
Creating Touchpoints> interact with the brand
Managing Assets> Developing brand continually in the real world
READING LIST
“Designing Brand Identity” by Alina Wheeler
“Marks of Excellence” Per Mollerup
The product you end up designing should fulfil the promise of the brand. This is where your name will come from.
Design can attract your target audience
Informs your design system (colours + typography)
The tagline backs up the name in suggesting what your product is Nice typeface and name will be enough for the pitch for next week
Imagery should be consistent with brand. Could be photography or illustrations
VALUES
Brand values pyramid
